I've learned that compelling storytelling is the heart of any video.
Whether that's a lifestyle or a product ad. A wedding or music video. Each type of film has to stir the RIGHT emotion in your audience, so they respond the RIGHT way to your message.
PROTECT THE HARVEST
"Sam's skills as a filmmaker and digital marketer make him a "go to" when you need quality and timeliness without having to dwell on the details. There were 5+ organizations that had a vested interest in how they were portrayed in this project, and all we had to do was share our desired outcomes with Sam and he did the rest. He took care of the technical; logistical; and narrative details to turn our vague idea into a cinematic narrative while still meeting each organization's needs. I cannot praise Sam Mark Productions enough for the quality of their work, and the professionalism with which they handled every aspect of this project."
-Patrick Keith (Protect the Harvest Producer and Consultant)
"At Western Michigan, Greek Life is a HUGE part of our University's culture. Heading into 2022 we knew we wanted to transform the recruitment process for our sororities, so we hired Sam Mark Productions to help us conceptualize and execute an entirely new type of video marketing campaign for rush week. This project was so large and so wildly different from anything Western Michigan had done in the past, we knew it would take a partner with a diverse skill-set to help us pull this off. We found that in Sam. His relaxed attitude; clear communication; and logistical organization made it SO much easier to define our strategic goals and create an engaging video concept. The actual filming and post-production workflow was just as smooth. We are overjoyed with the deliverables and are excited to measure the impact of this campaign on our incoming wave of pledges!"
-Ryleigh Angstman (Vice President of Western Michigan Greek Life Recruitment)