WILLIAMS COMFORT AIR
Currently (2024) I work as the Chief Production Officer at Williams Comfort Air in Indianapolis. In my time there I've created and scaled a video production department for this tri-state plumbing and HVAC company ($100 mil. annual revenue) which has five different brands. I serve as Creative Director and Producer to establish Williams as a leading emotional brand with cinematic storytelling and reduce seasonal sales fluctuation through strategic content.
SOCIAL MEDIA CAMPAIGNS
I developed and produced video campaigns for the company's social media manager that humanized the company to homeowners, focusing on a more relaxed, behind the scenes look at the company's employees and putting them in situations with fun cinematic twists. Here are a few of the best!
I developed and produced video content campaigns for the company's Television Media Manager that took an emotional approach to win over homeowners. These videos worked to build the trust, warmth, and the dedication to service that Williams wanted to be associated with.
WEBSITE OPTIMIZATION CAMPAIGNS
I developed and produced video content campaigns for the company's Website and SEO Manager that focused on transactional style and information-rich content for educating homeowners and guiding them through the sales process. I also handled core business updates such as announcing the launch of a new electrical division for the company and developing video content to optimize their Google Business Profiles. Here's a few videos from each of these campaigns.
TECHNICAL TRAINING CAMPAIGNS
I developed and produced video content campaigns for the company's Human Resources and Sales Departments that focused on training employees on best practices through simulated example scenarios. Here are a few of those training videos!